Project Title

Civic and Voter Education Project
Electoral Cycle Support for Election Commission of Pakistan (ECAP)


UN Women
United Nations Entity for Gender Equality and the Empowerment of Women


February 20, 2013 to June 20, 2013

Geographical Coverage

The project was implemented in 5 districts, namely Abbottabad, Bannu, Mardan, Peshawar and Swabi of Khyber Pakhtunkhwa Province of Pakistan.


Civic and Voter Education (CVE) program brought together the key stakeholders such as Provincial and District Election Commissions, Civil Society Organizations, media, women, youth and marginalized communities to help in increasing voter turnout in the target districts by launching multi dimensional and multi channel awareness campaigns in the target areas of Khyber Pakhtunkhwa.

The project aimed at increasing voters' turn out in 2013 General Elections of Pakistan. The purpose of the project was to support Election Commission of Pakistan's (ECP) strategic target of having about 63% turnout in 2013 General Elections. However, for this project, specific focus was on increasing participation of marginalized groups including women, youth, minorities and persons with disabilities. Various outreach awareness activities such as door to door awareness campaigns, youth volunteer mobilization, awareness seminars, walks, consultative events and corner meetings were organized.


To improve engagement of citizens, particularly of women and youth, in electoral processes with the view to improve overall turnover of the polling process
To support and strengthening electoral laws and procedures for increased administrative effectiveness
To support the Election Commission to deliver its strategic plan

Key Results

Total 75,273 households were covered during dissemination of Civic & Voter Education (CVE) kits
7-day radio campaigns were aired on local radio stations covering all the 5 target districts including adjoining districts reaching out to approximately 2.4 million citizens
74 youth volunteers (43 Male & 32 Female) mobilized in order to conduct awareness raising activities in 5 districts including 7 awareness walks, 30 in-school seminars and 75,273 door to door information dissemination activities
73 consultative events held in each provincial constituency of 5 districts in which 7,109 citizens (4,332 males and 2,777 females ) from different walks of life, participated
Localized training sessions were organized for 74 volunteers and 05 partner Civil Society Organizations (CSOs) in 05 districts
Last updated: 19.11.2013

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